The tour commenced with one show in Seoul in August 2010 and continued on to the United States, Japan, China and France.

Each year the company organizes its artists to come together and perform on a four to six hours long concert that tours around the world.

[2] The first concert in Seoul reportedly lasted for six hours and featured 80 songs by various SM artists, as well as performances by the actors Kim Min-jong, Go Ara and Lee Yeon-hee.

It also included a celebration for Kangta's 15th anniversary in the music industry, with a special video of his past activities.

The second leg of the concert in Tokyo was originally scheduled for 9 and 10 April but was postponed until September, out of respect after the 2011 Tōhoku earthquake and tsunami in March.