Safeguard was established in 1924 by Arthur Newman, when he converted an accident damaged lorry to carry passengers, and by 1927 was running bus services to the newly constructed Aldershot Road housing estate.

From September 2013, this service was passed to Stagecoach South who won the contract to operate the town's Park & Ride network.

In 2016, Safeguard launched its new Sunday service on route 5 from the town centre to the Royal Surrey County Hospital via Guildford Park, along with some other extra journeys on other days.

[6] Safeguard took delivery of two examples of the Optare MetroCity, one of which had been named after long-serving employee Linda Chambers, who retired after 28 years with the firm.

On 20 August 2021, Safeguard went live on a new mobile application - myTrip - in partnership with app and website provider Passenger.

Coaches are also run to the University of Surrey from various places, including areas as far afield as Crawley and Chichester.

[17] A 1956 AEC Reliance, 200 APB, sold by the company in 1961 was re-acquired in 2002 for promotional work and for vintage private hire.

[18] The company also operates a vintage Bedford J2 Plaxton Embassy coach, originally acquired in 1966 from Cookes.