[4] Ackroyd ran the business until selling it to William Rule Jeatt in 1930, renaming it as White Bus Services.

[4][7] The private hire side of the business became a separate company in 1955, despite continuing to share the same site, operating as Winkfield Coaches.

[6] White Bus further expanded in 1987 when it acquired vehicles and contracted school services from A. Moore & Sons (trading as Imperial) in Windsor upon the company's closure.

[4] White Bus Services was sold to Fernhill Travel of Bracknell in November 2016, which is managed by Rowgate Group's chairman, Simon Rowland.

[4][10] To celebrate their centenary anniversary, White Bus bought two 10.8 m variants of the same model which arrived in January 2020.