In the main, the company operates base colour yellow with green striping coaches with a crown logo.

The Kings Ferry brand is used on commuter services from the Medway Towns to Victoria Coach Station, London.

From November 2013 until April 2016, Kings Ferry operated services in Bristol and South Gloucestershire under contract to North Somerset Council.

With constant upgrading of the fleet, The Kings Ferry was established as a premier operator in the coach sector.

Under the group's expansion, this has expanded into a separate VIP services division with the highest specification vehicles, from small mini-coaches to 35 seated full size coaches.