Saimi Hoyer (née Nousiainen, born 18 June 1974, Helsinki) is a Finnish model and television personality.
Her modeling career began when a photographer "discovered" her at a concert while she was on exchange in Firenze, Italy studying theatre.
Hoyer got to walk the catwalk in Milan, Paris, London, New York City and Tokyo and worked for Diesel and Burberry.
In 2005, Hoyer hosted the MTV3 show Mallikoulu 2005 where she taught promising models how to walk on the runway.
She is one of the judges in the Finnish version of America's Next Top Model, Suomen huippumalli haussa, which started in spring 2008.