The winner of cycle one, Ani Alitalo, was awarded a €25,000 contract with Paparazzi Model Management, the front cover of Finnish Cosmopolitan and became a spokesperson for Max Factor.

The winners of cycles two (Nanna Grundfeldt) and three (Jenna Kuokkanen) also won the same awards, however, there was no announced cash prize for the modeling contract, and there were two additional casting trips to Milan for Grundfeldt, and a trip to New York for Kuokkanen as part of the prize.

As on the American version of the show, each episode at least one reward challenge and at least one photo shoot take place, with one contestant eliminated at the end.

Also, as on the American version the contestants receive sporadic "Anne mail" (Annepostia or posti Annelta) with hints for upcoming challenges.

Unlike on the American version, which generally has 13 or 14 contestants, the Finnish series begins with only 11 or 12 models.