[6] In 2001[5] Hogshead was hired to open a new office of Crispin Porter + Bogusky in Venice, California,[3] where she served as both managing and creative directors.

"[9] Fascinate: Your 7 Triggers to Persuasion and Captivation was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch.

"[10] Another reviewer wondered "how smaller firms and individuals can apply this stuff to their work and live.

"[11] In 2014, HarperCollins published Hogshead's book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination.

[13][failed verification] Hogshead commissioned the Kelton Global to research why some brands are more captivating than others.

She also tested the audiences at the Million Dollar Round Table and National Association of Insurance and Financial Advisors conferences.

The book applied the research from the study and introduced the concept "triggers," which are different ways brands get attention.

The results presented the user with ways to use their top communications styles in their everyday lives.

"[14] The idea of the assessment is based on Hogshead's concept of "fascination" which she describes as a state of intense intellectual focus.

The assessment serves as a guide to show individuals how to communicate better using their best-suited triggers, or Advantages.