Sayula is a town and municipality in the Mexican state of Jalisco, approximately 100 kilometers south of Guadalajara.

Sayula is the birthplace of influential Mexican novelist and short story writer Juan Rulfo.

Él sostuvo haber venido al mundo en Apulco, localidad cercana a San Gabriel, Jalisco.

During the holidays, some of its downtown streets are closed to hold a great market (mercado) full of various merchandise to sell and buy.

Sayula holds many festivities such as the well known Carnaval which draws inspiration from the Brazilian Carnival where we can witness some exotic traditions of dances and customs along with floats and cart vendors peddling goods.