Scream Pubs

[3] The original name came from the 1893 painting The Scream, by the Norwegian artist Edvard Munch, which is a popular poster image with many students.

The pubs each had individual items, for example a giant monkey mural (Horn in Hand), a talking moose's head (White Harte, Bristol), an aardvark costume (The Aardvark, Coventry) or a large painting of a Phoenix (The Phoenix, Coventry) and their own sign relating to their name.

In November 2006, selected Scream Pubs had been chosen to run a trial wherein they did not sell Yellow Cards.

There were 50 Scream pubs spread around the UK when Stonegate took over the chain, with the vast majority being in towns and cities with a significant student population.

It was renamed The Kraken Wakes as part of an ongoing partnership between independent pub operator Fiveeightzero and the owner, Mitchells & Butlers.

Due to various disputes within the company regarding profits and poor management remained for sale from its purchase by Stonegate until 6 May 2011, when the pub was finally sold to an independent owner, and was reopened as Nayaab Indian Restaurant.

Typically sites having converted to the new brand saw an increase in sales of roughly 60%, with success based on a change to multiple visits by customers during the day.