The Seven Bar Foundation is a social enterprise that uses cause marketing initiatives and the luxury lingerie industry to support microfinance.

Seven Bar is a third-generation family involved in general aviation, real estate development, and investments established in New Mexico beginning in the 1950's.

[citation needed] Operating on the tagline "empowering women on a G-string rather than a shoestring," Lingerie New York was produced by fashion week regular Lynne O'Neill and showcased the latest collections of lingerie designers Atsuko Kudo and Carine Gilson.

Also in attendance were host Sofia Vergara and media and fashion mogul Russell Simmons.

The event was hosted by Eva Longoria, co-hosted by Veronica Webb, DJed by Ève Salvail, and featured guest speaker Deepak Chopra.