As at November 2023, she had an unbeaten streak consisting of 97 consecutive wins in chilli eating competitions in the UK, USA and Belgium.
[6] Of competitive chilli eating she said, “it’s a form of extreme competitive sport which is not affected by age or gender.”[7] After her third win, in 2015, she described the experience of competing as ““the pain from my lips, mouth and throat being on fire, ear drums feeling like they were about to explode, face muscles twitching involuntarily, hands shaking uncontrollably, shivers, chills and shakes and violent body tremors... followed by muscle spasms and cramps and heartburn.”[8] In 2019 she competed against, and beat, US champion, Johnny Scoville in Guildford, UK.
[11] Of the 71 competitions she had entered by 2021 she had “failed to throw up afterward about 11 times, which means you get the dreaded cap cramps: gastric distress caused by capsaicin in the GI tract.”[12] In 2021 she was the world record holder for the most consecutive wins at chilli-eating competitions with 81 consecutive wins.
[18] In 2022 she partnered with GymBox to create a chilli-based workout system based around capsaicin, the active ingredient in chilli, and its ability to increase body temperature and oxygen consumption.
[19] She hosts chilli eating competitions,[20] including the World Halal Food Festival at the London Stadium in September 2023.