It was formed in 1932 when both companies decided to merge their United Kingdom marketing operations,[1] partly in response to the difficult economic conditions of the times.
Since 1966, the Shell and the BP Service Station networks have been managed by separate sales organisations within Shell-Mex and B.P.
It is now proposed to extend this 'brand streaming' progressively to cover all products and all market sectors.
The Supply, Storage and Delivery functions, and the Computer and other services, will be the object of further detailed study once brand streaming of direct trade is substantially complete and a plan for the treatment of Authorised Distributors is agreed.
[citation needed] The company's head office was at Shell Mex House on London's Strand.