Social impact entertainment

[5] A focus in the field is the study of actual effects (impact measurement), while the predominant interest is still to create entertaining, profitable content and work within the ecosystem of commercial film production and distribution.

Unlike many other aspects of the mainstream entertainment industry, SIE tries to be scientific at times in its decision-making and frameworks; most notably building upon the work of Albert Bandura by utilizing social cognitive theory,[6] and the work of TV producer Miguel Sabido, a contemporary of Bandura's, who pioneered large-scale television shows that used role modeling as "entertainment with a proven social benefit".

Currently, there are approximately 130 organizations, companies and film festivals operating in the Ecosystem,[9] the most notable being Participant Media due to its $100 million+ funding and explicit mission in SIE.

[10] In 2020, Cinema of Change created a joint venture with the Social Impact Entertainment Task Force of the Producers Guild of America and launched SIE Society to bring together stakeholders in the otherwise largely silo-ed and fragmented space.

The task force concentrates on educating the PGA membership in impact matters as well as organizing interdisciplinary events for producers working with impact-oriented projects in the fields of film, television, gaming and interactive media.