With social and environmental sustainability as a strategic objective and purpose, sustainopreneurship aims to respect the boundaries set in order to maintain the life support systems in the process.
The concept of sustainopreneurship was first introduced as a term in 2000[5] where it was predominantly related to the proactive change management approaches associated with process adjustment with increased respect to the environment.
[14] In general, the entrepreneurial discourse has opened up to move beyond a strictly economic phenomenon, rather than being perceived primarily as a social process at large.
This means that all three dimensions are simultaneously present: to take a sustainability innovation to the market through creative organizing with respect for life-supporting systems in the process.
[13][14] Main findings here are that conceptually, a deeper analysis is needed to be conducted with a nuanced and detailed taxonomy and framework created of sustainability innovations, the core of sustainopreneurship, primarily by cataloging and categorizing case stories.
For progress, beyond these "how"-related pointers, the key is to single out "the big questions", getting answers through collaborative, collective dialogue and conversation, with an explicit interaction and results orientation.
Issues and topics have been formulated and outlined, where it is of striking importance with an intention to attract authentic forces potentially hearing this call of exploring the phenomenon further, with the purpose to collapse the degrees of separation in between the stakeholders of the sustainopreneurial concept – in idea, reflective practice and applied interaction to generate collective and collaborative wisdom for a deeper understanding of the concept.