Sofia "Sofi" Mechetner[2] (Hebrew: סופיה "סופי" מצ'טנר; born 4 December 2000) is an Israeli model and the current face of Dior.
[3] In her first modelling job, Mechetner opened the Dior Haute Couture Fall Winter 2015/2016 Show at Paris Fashion Week, and in October of the same year she opened the Dior Spring Summer 2016 Show at Paris Fashion Week.
In April 2019, Mechetner was enlisted to the Israel Defense Forces as a soldier, per mandatory military service, and opted not to move to New York City for more lucrative opportunities at that time.
"[13] She plans to use her modelling income to help her mother, who she considers to be her personal hero, saying: “She works so hard for the family.
[18] In February 2016, she won a second contract of NIS 1 million,[19] to lead Dior's 'Ready-to-wear' and international sunglasses campaigns – making her one of Israel's most highly paid models, while her Israeli best friend, model Dorit Revelis who is one year her junior, reportedly won a contract with Yves Saint Laurent.
When not taking part in modelling campaigns, she lives the same life as before she was discovered: "I get up in the morning, help to organize my little sister Nicole (11) and my little brother Max (9), my mother goes to work as a cleaner and I go to school.
When I get home from school, I'm sitting under a blanket and watching TV, talking with friends, go to the garden or to someone's house, return and do my homework and go to bed.
[16] In 2017, she walked for Marc Jacobs, Miu Miu, Alexander McQueen, Mugler, Stella McCartney, Sonia Rykiel, Elie Saab, Karl Lagerfeld, Valentino, and H&M,[6] as well as taking part in an international advertising campaign for the Ralph Lauren Autumn/Winter campaign.