[1][2] Sol de Janeiro products are inspired by Brazilian beach culture and are known for its signature scent base of almond and vanilla.
Co-founder and CEO Heela Yang worked as a director of marketing at Clinique and as a manager at Lancôme before moving from New York City to Brazil with her husband in 2008.
[3][4][1] Yang, a Korean-American and Harvard Business School alumna,[5] founded Sol de Janeiro after living in Brazil and experiencing its inclusive beach culture firsthand.
[1][6] In 2021 L’Occitane Group acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million.
[7][8][9][10] TikTok had a major effect on the brand's business, collaborating with social media influencers such as Katie Fang.