It is also noted for its aggressive radio advertising presence featuring Jones portraying a "clownish," screaming character.

[2] In April 2015, Lion Capital acquired Spence Diamonds in a $125 million deal.

The company purchased three former Robbins Brothers stores in Houston in 2009, but sold them and ceased U.S. operations in early 2011 before re-entering the American market a few years later.

[4] Eric Lindberg, the company's then-chairman, announced plans to expand Spence Diamonds to over 40 locations in North America during a July 2018 interview with Retail Insider.

[5] The company opened five United States stores but closed all of them and once again ceased U.S. operations in late 2020, citing the impact of the COVID-19 pandemic.