[1][2][3] AllSaints sells menswear, womenswear, footwear, and accessories in 281 stores, and has approximately 2,400 employees across 27 countries and regions including the UK, France, Ireland, US, Mexico, Canada, Taiwan, Japan, South Korea and China.
[12] Between mid-2004 and the end of 2005, fashion financier Kevin Stanford, co-founder of womenswear chain Karen Millen, bought out each of AllSaints partners besides Stuart Trevor, thereby acquiring a majority stake in the company.
[6] In 2006, AllSaints sold a 35% stake in the company to Icelandic investment firm, Baugur Group, with Kevin Stanford remaining the majority shareholder.
[16][17][19] Following this, AllSaints opened stores across the United States; including in Boston, Los Angeles, San Francisco, Miami, Las Vegas, Washington, D.C., Santa Monica, Seattle and Chicago.
[23] In October 2018, AllSaints partnered with Revlon to launch its first fragrance line featuring Metal Wave, Incense City, and Sunset Riot.
[33][4] In 2012, Lion Capital brought in William Kim, an industry veteran whose career included several years at Gucci Group and most recently Burberry, to be Chief Executive Officer.
Over half of Board-level positions at AllSaints are held by women and, for the past three years, the company has had no median gender pay gap.
[41] Following the coronavirus pandemic of 2020, AllSaints undertook a company voluntary arrangement in July 2020 to move the majority of its UK and North America stores to turnover-based rents.
[48] The company said this was a record sales and profit performance, and attributed it to product development, a new e-commerce platform, a growing global store network and rigorous inventory management.
[52] AllSaints has had a connection to popular culture since its founding in 1994 when it was named after a famous London street (All Saints Road in Notting Hill).
[62] In Summer 2011, the company entered into a long-term partnership with the Not For Sale organization and launched a T-shirt line whose profits go toward combating human trafficking.
[63] Later that year, AllSaints released a short documentary titled Voices of the Cloth intended to promote British design and manufacturing.
AllSaints is a member of the Better Cotton Initiative and in 2020 joined the British Retail Consortium’s Climate pledge to reduce to net-zero emission by 2040.