SquareMeal was co-founded by school friends Mark de Wesselow and Simon White in 1989[1] as a print - and later online - guide to eating out in the Square Mile, London’s historic financial centre.
The guide has since expanded into covering the whole of the UK, along with sister sites in UAE, Ireland, Hong Kong and Singapore.
In 2018 Dean Yardley - founder & former MD of wedding planning website and venues directory hitched.co.uk joined the company as CEO.
2020 saw the official closure of all of SquareMeal’s print titles to become a fully digital platform.
[2] The campaign is supported by Stephen Fry and chefs including Angela Hartnett, Marcus Wareing, Jason Atherton and Fergus Henderson.