Jha then established herself as a leading actress with her portrayal of Sudha "Devika" Sharma Vashisht in Jyoti, Sandhya Savratkar Pradhan in Rakt Sambandh and Jhanvi Dobriyal / Sia Pratapsingh in Dil Se Di Dua... Saubhagyavati Bhava?.

[8] In 2008, she played Sunaina Kotak opposite Saurabh Pandey in Jiya Jale and also participated in the friend-based reality show Kaho Na Yaar Hai.

[9] Jha's first major role was in Jyoti, where she played Sudha Sharma, a split personality patient opposite Alok Narula, from 2009 to 2010.

[10] In 2010, Jha played a visually impaired girl, Sandhya Savratkar Pradhan opposite Naman Shaw and Dhruv Bhandari in Rakt Sambandh.

[25] In the same year, she appeared as the ghost of Jhanvi / Sia in Saubhagyavati Bhava: * Niyam Aur Shartein Laagu, a sequel to her 2011 series.

[26] Since November 2023, Jha is seen playing Amruta Bhavani Chitnis, a banker opposite Arjit Taneja in Kaise Mujhe Tum Mil Gaye.

[27][28] Jha's acting performances in the series - Jyoti, Rakt Sambandh, Dil Se Di Dua... Saubhagyavati Bhava?

In 2023, Jha along with the cast of Kaise Mujhe Tum Mil Gaye and Kumkum Bhagya, celebrated Christmas with SNEHA foundation.

[42] She also recited two more poems regarding people with different sexual preferences and the problems they face such as "Choodiyaan" which talks about a gay male,[43] and "Chaabi Gum Gai Hai", based on a lesbian female.

[47] In this collaboration with ITC Vivel, Jha inspires women to uncondition, challenge stereotypes and go forth to fulfill their dreams with confidence and say out loud, "Ab Samjhauta Nahin".