With over 2.6 million subscribers, as of June 2023 Stan is the fourth largest streaming service in Australia, behind Disney+, Amazon Prime Video and Netflix.

[8] The company has a content partnership deal with Sony Pictures,[7] ABC,[9] SBS and its World Movies subsidiary,[10] Paramount Global,[11] Amazon MGM Studios,[12] BBC Worldwide,[13] Showtime,[14] CBS,[14] Village Roadshow,[15] and Warner Bros. International Television Distribution.

[16] In December 2014, Stan signed non-exclusive agreements with ABC Commercial and Viacom, with the latter covering Comedy Central, MTV, and Nickelodeon programming.

[19][20] On 20 August 2019, Stan reached an agreement with Paramount Pictures, carrying some of its films, and series such as The Great and Looking for Alaska.

[21] In August 2020, Stan reached a multi-year agreement with NBCUniversal for rights to content from Sky Studios and its U.S. streaming service Peacock.

[23] Stan commissioned its parent company, the Nine Network, to produce original Australian drama series exclusive to the service and approached ABC and SBS on the possibility of co-producing shows and films.

These events are carried in a new add-on subscription known as Stan Sport, while the Nine Network holds free-to-air rights to portions of these packages.

Ending a long-standing agreement with Fox Sports and Network 10, Stan holds the pay television rights, streaming all Super Rugby and Super W matches live and ad-free, as well as coverage of inbound tests involving Australia, Argentina, New Zealand, and South Africa, club matches, The Rugby Championship, the Bledisloe Cup, and the Shute Shield, among others.

[75] In May 2015, Roy Morgan Research found that Netflix had 1.039 million Australian users, compared to 97,000 for former competitor Presto and 91,000 for Stan.

Stan gained nearly 150,000 sport subscribers since it began broadcasting rugby union matches earlier this year.