The name is shared by the first part of the road east of Kew Bridge, its continuation on the riverside path, and the area itself.

The low-lying path borders a part of the tidal river whose capacity has been restricted by the building of embankments on both banks, and it is flooded at high water during spring tides.

Houses on the street were occasionally flooded, for example in 1967, before the Thames Barrier was built to restrict the highest tides on the river.

[3] According to the Chiswick and Brentford Local History Society: the watermen's steps and landing stages of the gentry were cheek by jowl with the wharves built for trade by brick-makers, coal and stone merchants, maltsters, market gardeners, nurserymen, boat-builders, engineers and inn-keepers, and for the up-river depot of the water-Bailiff of the City of London.

[4] After Fuller, Smith & Turner sold Chiswick's Griffin Brewery in 2019,[5] they moved their registered office to the refurbished building.

[6] The diversion of freight traffic to Brentford by the Grand Junction Canal at the start of the 19th century caused Strand-on-the-Green to decline, a process accelerated by the move of the royal family from Kew Palace to Windsor Castle.

It acquired its name from unsubstantiated rumours that Oliver Cromwell used the island as a hideout and held military councils at the Bull's Head pub during the English Civil War.

[11] The City of London's Navigation Committee erected buildings on the island after 1777,[12] and barges were stationed here to collect tolls.

The backs of the houses face Thames Road, the many small outbuildings of differing ages giving it "an interesting and varied character.

71, Prospect House is a large three-storied late 18th century building with a bay window and curved balcony on iron columns.

It is a three-storey house of brown brick with red dressings; it has five double-hung sash windows surrounded by architraves; these have rubbed flat arches.

[14][1][3] The house is marked with a blue plaque; it states that the 18th century portrait painter Johann Zoffany lived there at the end of his life.

[1] It is a three-storey brown brick building with a parapet and double-hung sash windows, housed in flat-arched reveals.

[1] The City Barge pub opened in the 15th century, though only some of the lower part survived the World War II bombing.

[1][22] It is flanked by nos 10 to 14, Bull Cottages, also 18th century; they suffered flood damage from high tides, and were restored in 1967.

[1] The actor Donald Pleasence lived in the house at the end of the Bull's Head buildings, marked by a Blue Plaque.

[1] To its east is a Victorian era drinking fountain in red granite, and a short riverside footpath beside the start of Grove Park Road.

[1] Strand-on-the-Green has been home to a variety of distinguished people over the centuries, including the Earl of Grantham, who purchased Grove House in 1745,[3] the actress Eileen Atkins, and the novelist Margaret Kennedy, who set her bestselling[23] 1924 work The Constant Nymph there.

[3] The newspaper publisher Sir Hugh Cudlipp, and the botanist and explorer of Australia Allan Cunningham have both lived at No.