Sugar Bun Corporation Berhad, doing business as SugarBun is a Malaysian-owned chain of quick-service restaurants that originated in Kuching, Sarawak, Malaysia.

The menu at SugarBun features a variety of dishes, including fried broasted chicken, savory rice and fish burgers, which have become popular among patrons.

In addition to its classic offerings, SugarBun incorporates local Sarawakian and Bornean culinary traditions into its menu, catering to a diverse range of tastes and preferences.

[1] In the 1980s, while Sarawak had limited fast food options, SugarBun seized the opportunity presented by the local population's growing fascination with contemporary dining experiences, particularly those centered around chicken-based dishes.

[1] In the absence of fast food restaurants during that time, Sarawakians' exposure to global culinary trends was primarily through advertisements from international chains like KFC and McDonald's broadcast on the radio stations.

This expansion represented a significant step forward for SugarBun, enhancing its presence in the fast food market while providing a foundation for further growth.

During this period, SugarBun saw a notable increase in business, which mirrored a shifting preference among Sarawakians towards dining establishments that provided freshly prepared meals with minimal oil content.

This change in ownership marked a crucial juncture in SugarBun's journey, signaling both growth and evolution as it continued to expand its presence in the market.

[2] In 1997, SugarBun's parent company, Borneo Oil, reached a notable achievement by being listed on the Second Board of the Kuala Lumpur Stock Exchange (KLSE).

[2] During this period, numerous SugarBun outlets were strategically co-located with Applebee's Bakery and Caprilla Ice Cream Cafés, providing customers with a multifaceted dining experience all under one roof.

However, despite the initial success of these co-branded ventures, both Applebee's Bakery and Caprilla Ice Cream Cafés ceased operations by 2005 and have remained inactive since then.

This initiative, available in selected outlets, offered patrons a taste of iconic dishes originating from East Malaysia, highlighting the region's unique flavors and culinary traditions.

By 2023, SugarBun's steady growth trajectory brought its network close to reaching 100 outlets, marking a significant milestone in its expansion journey.

[1] The restaurant provides a varied menu to accommodate a broad customer base, from casual fast food to traditional comfort meals.