The magazine featured an advice column that answers questions sent in by readers, typically dealing with relationships, body image and health issues.
In 2007, Sugar established a website, "Sugarscape", which contained celebrity gossip and exclusive competitions and was seen as a brand extension to the magazine.
Sales peaked in 1997, after which demand for teen mags generally, Sugar included, began to go into decline due to the rising influence of digital media.
[5] Sugar finally lost its number one market lead position in 2006 to rival magazine Bliss.
Founder editor was Kathryn Brown[2] who established the magazine based on the success of Girlfriend that she had helped launch in Australia with the co-founder of Attic Futura, Steve Bush.
Pyper left in August 1999 and was replaced by Jennifer Stringer who had formerly worked on BBC spin-off magazines from TV shows Live & Kicking and Top of the Pops.