The Super Bock Group, SGPS, SA is a brewing company, headquartered in Leça do Bailio (Matosinhos), in the metropolitan area of Porto, Portugal.
[3] It is the largest Portuguese beverage company[5] and is also present in the areas of soft drinks, ciders and wines, in the production and sale of malt, and in the tourism business.
[7] The company follows a multi-brand and multi-business strategy, focused on beer and bottled water but extends to the segments of soft drinks, cider and wine.
Super Bock Group is also associated with the activity of malt production and sale and holds assets in the tourism sector, Vidago and Pedras Salgadas thermal parks, both in Trás-os-Montes region (North of Portugal).
[8] The origin of the company date back to the beginnings of the beverage sector industrialization, during the second half of the nineteenth century, when, on 7 March 1890, CUFP (Companhia União Fabril Portuense das Fábricas de Cerveja e Bebidas Refrigerantes) was formed.
[11] In December 1977, the State restructured the sector, combining the five nationalized companies into two, Centralcer, and Unicer – União Cervejeira (gathering CUFP, Imperial and Copeja).
[24] In June 2006, there is a change in Unicer governance, and the operational leadership started to be performed by the chief executive officer, a position entrusted to António Magalhães Pires de Lima.
[26] In July 2013, António Pires de Lima leaves the position of chairman of the Executive Committee of Unicer, to accept the office of Minister of Economy.
[29] The celebration coincided with the inauguration of the new industrial complex at Leça do Balio, part of the new warehouse, the headquarters building and the Beer Production Centre, in an investment of €100 million.
[35] Currently, Unicer has commercial activity in more than 50 countries spread over five major markets: Angola, Rest of Africa, Europe, America, Pacific and Middle East.
[38] The Angolan and European markets are the main contributors to the growth of Unicer, which holds a prominent position in the Portuguese beer exported leadership.
[41][42] In Brazil, Água das Pedras secured, during the first year of internationalisation in this country (2013), its presence in 350 sales outlets, including restaurants, gourmet shops, hotels, bars and upscale retail.
[45] In August 2013, the first containers with half a million litres of Super Bock Non-Alcoholic 0.0% went to Saudi Arabia[46] – thanks to a dealcoholisation process that does not include stopping the fermentation phase, and allows the conservation of the main features of a beer.
[48] Unicer's planning of international activity focuses on the development and implementation of infrastructure projects in different geographies, such as United States, Mozambique and several European countries.
This award, now in its 7th edition already, became a door entry for the creation and generation of many businesses in the area of creativity and culture,[58] and it won in 2012, the European Prize for Enterprise Promotion.
[71] In 2009, Água das Pedras enhances its place on the national scene by being the first Portuguese brand of water to receive the ITKY (Superior Taste Award).
[74] Super Bock is the only brand in the market to win 36 gold medals, 32 consecutive, in the international competition Monde Selection da la Qualité.
[75] In 2012, Pedras Salgadas Spa & Nature Park, by the architect Luís Rebelo de Andrade, was the winner of the prize "Building of the Year 2012" by ArchDaily in the category «Hotels and Restaurants».