Superarchitettura is a theoretical & conceptual framework, whose physical definition has been given at the homonymous 1966 exhibition, held at Jolly2, an art gallery of Pistoia, Italy.
According to the Radical Manifesto, "Superarchitettura is the architecture of superproduction, superconsumption, superinduction to consume, the supermarket, the superman, super gas".
Superarchitettura's movement combined the inventiveness of Pop Art with the dynamics of mass production (for the latter, see its definition according to Mackintosh' ideas and conceptions).
The Superarchitettura theoretical framework, part of the Radical Design movement, after its beginning, got split up in two main philosophical entities and interpretations, the first incarnated by Archizoom Associati, the second by Superstudio.
On the other side, according to the second group (to which belonged Adolfo Natalini, Cristiano Toraldo di Francia, Piero Frassinelli, Alessandro Magris and Roberto Magris), to run away from Tradition, a new architecture must be imagined and created, which must be based on rejecting the impositions of production in favour of symbolic, dreamy values, which can ideologically fit into the landscape.