About 1997, Steve Bellamy had the idea of cable channel for skiing and started work on the concept.
[3] In April 2007, Bellamy announced the formation of The Ski Channel television Video on demand channel that would focus on mountain oriented sports, activity and lifestyle initial under the banner of his Atonal Sports and Entertainment company.
[4] In August 2012, Bellamy announced that he's launching a second Action Sports Networks outlet, the Surf Channel in mid-September.
The channel is expected to be available in 20 million homes via the video on demand services of cable and satellite companies like DirecTV, Dish Network, Comcast, Cox Communications,[7] Filmon.com and YouTube.
[5] At the open, the channel made the Association of Surfing Professionals board aware that it was interest in re-airing contest and highlights.