Opening in 2008, Bamboo works with independent third party organizations to audit their supply chain for sustainable seafood.
These individuals espouse the use of only environmentally responsible seafood products as a means of preserving the art of sushi and the health of the world's oceans.
The gravity of the movement has been acknowledged by many media outlets around the world, including TIME Magazine,[6] which recognized the restaurants Miya's, Bamboo, and Tataki as pioneers in the sushi sustainability.
Industrial pollution from power plants, waste incinerators and mining operations has led to the increasing levels of mercury found in marine life today.
[7] Irresponsible fishing practices if allowed to persist unabated would lead to a seafood species worldwide crash by 2048 (in a worst-case scenario).
This has created an atmosphere of intense competition between fishermen and regulators, which has translated into "ghost fishing" and increased numbers of "bycatch" or "bykill".
Incentive structures are set up so that fishermen are compelled to take drastic and irresponsible measures to ensure a catch.
"[8] The Environmental Defense Fund champions catch shares as a promising solution to reviving fisheries and fishing communities.
In a 2004 article that appeared in the Corporate Social Responsibility and Environmental Management Journal, author Alexia Cummins describes the success the Marine Stewardship Council has had as a NGO-business partnership.
The council established an "eco-labelling programme designed to reward sustainable and well managed fisheries with a visible environmental endorsement.