Swoosh

Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design.

[2] The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University.

Over the ensuing weeks, she created at least a half-dozen marks and gathered them together to present to Knight, Bob Woodell and Jeff Johnson (two BRS executives) at the company's home office, at the time, it was located in Tigard, Oregon.

"[5] Once the choice was made, Davidson asked for more time to refine the work she had done on the Swoosh; however, Knight stated that the company had production deadlines to meet and needed the logo as soon as possible.

[9][5] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.

Davidson retired in 2000 and now engages in hobbies and volunteer work, including at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon.

[11] Nike co-founder Phil Knight was adamant that his company's new logo be a simple design that is fluid and conveys motion and speed.

The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity.

Nike's contracts with Michael Jordan, LeBron James and Kobe Bryant in basketball, Shane Warne (until 2001) in cricket, Cathy Freeman in athletics, Cristiano Ronaldo in football, Tiger Woods in golf, and Roger Federer (until 2018) and Rafael Nadal in tennis are among the largest athlete endorsement deals in sports history.

Nike is said to have presided over history's earliest battlefields as she flew around rewarding the victors with glory and fame, symbolized by a wreath of leaves.

In statues and paintings Nike is represented as a woman with wings dressed in a flowing robe, with a wreath in her outstretched hand.