It sells own-brand and third-party cosmetics and dietary supplements online, and provides an end-to-end e-commerce service to third parties through its Ingenuity division.

The company sold CDs and DVDs online before creating white-label web stores for large physical retailers, including Asda, Argos Entertainment, Tesco and WHSmith.

[13][14] In August 2017, Sky News reported that Old Mutual Global Investors had made their first private equity investment in The Hut Group.

[25] In July 2023, THG confirmed the sale of the OnDemand division to its existing leadership team, with financial backing from investment firm Gordon Brothers.

[2] In June 2024, it was announced that THG had sold its Luxury division, including the designer clothing, accessories and homeware web stores, Allsole, Coggles, MyBag and The Hut, to Frasers Group.

[3] It both owns brands (Ameliorate, Biossance, Christophe Robin, ESPA, Eyeko, Grow Gorgeous, Illamasqua, Mio and Perricone MD) and its own web stores (Beauty Expert, Cult Beauty, Dermstore, HQhair, Lookfantastic, Mankind, RY, SkinCareRx and SkinStore).

[3] The division has its own product development and manufacturing facilities (THG Labs in the UK and Bentley Laboratories in the USA) for both own-brands and third parties.

[2] Ingenuity is a service targeted at consumer brand owners seeking to expand or transition from physical retail stores into direct-to-consumer e-commerce in one or more territories.

[3] Like the Beauty division, THG Nutrition is vertically integrated with its own localised web stores, product development and manufacturing facilities which also service third parties.

[3][30] In 2020, THG exchanged contracts to build a new 1m sq ft global headquarters at Airport City Manchester to be called THQ.

The matter went to the High Court in London in October 2014 and, after a month-long trial, judgement was given by William Blair in November 2014 awarding Cookson an overall net result win of £6.5m in damages.