[7] As of 2014[update], a software tool called "PROfiler" on the TRESemmé website allowed consumers to find the right products for their hair.

[10] In August 2020, TRESemmé was accused of being racist when its marketing campaign at South African retail chain Clicks ran an ad showing the text "dull and frizzy" and "dry and damaged" under the portrait of a black model while "fine and flat" and "normal" appeared under a white model.

Following an uproar across South Africa against Clicks and TRESemmé, protest action, damage to some Clicks stores by members of the South African political party Economic Freedom Fighters (EFF), and a call by Minister of Small Business Development Khumbudzo Ntshavheni to remove all TRESemmé products, Clicks issued an apology, temporarily closed a number of its stores, suspended staff responsible for approving the advert, pulled all TRESemmé products, and pledged to fill the gap with locally sourced hair care brands.

[11][12][13][14] National retail chains Shoprite/Checkers, Pick n Pay, Makro, Dis-Chem and Woolworths also announced their intention to remove all TRESemmé products from their shelves.

[22] TRESemmé created a team called "Runway Insiders" that included American model and DJ Harley Viera-Newton.