In 1963, the brothers Eduardo, Nagib and Ueze Zahran, owners of the gas trading company Copagaz, requested concessions from the National Telecommunications Council for television operations in the cities of Cuiabá, Campo Grande and Corumbá, in the state of Mato Grosso.
[1][2] The following year, so that Campo Grande could receive its first broadcaster, brokers from the Zahran firm began selling television sets purchased in São Paulo to the population in anticipation of the launch of TV Morena,[4][5] whose VHF channel 6 was granted by decree published in the Official Gazette of the Union on October 12, 1965.
[6][3][4][2] The transmission tests were carried out in the first days of December of that year, with images generated from an improvised studio in Jorge Zahran's residence for televisions located in parts of the city.
[2][7] TV Morena officially went live on December 24, Christmas Eve, in an event partially interrupted by a power outage that was attended by then-mayor Mendes Canale and blessed by Bishop Dom Antônio Barbosa.
[11] With the equipment for digital signal transmission, such as cameras, editing lines and transmitter, acquired in advance,[12] TV Morena was authorized to operate on channel 30 UHF after signing an act by the Secretary of Electronic Communication Services of the Ministry of Comunicações Zilda Beatriz de Abreu on May 4, 2009, launching it on the same day.