Tastemade

Tastemade, Inc. is a media company[2] that offers food, travel, and home & design[2]-related programming for online and streaming[2] audiences.

[6] Founded in 2012 by Larry Fitzgibbon, Steven Kydd and Joe Perez in Santa Monica, California, Tastemade is a media company that creates content in the categories of Food, Travel, and Home & Design.

[11] In 2017, Tastemade opened four new production facilities on three continents including studios in Sao Paulo, Brazil; London, England; Buenos Aires, Argentina; and Tokyo, Japan.

[15] In 2014, Tastemade's original program Thirsty For... won a James Beard Award in the New Media category for Video Webcast, Fixed Location and/or Instructional.

[16] That same year, The Perennial Plate, a documentary series about sustainable food practices on the Tastemade network, also won a James Beard Award in the New Media category for Video Webcast, on Location.

[17] The Grill Iron, a Tastemade travel show about college football tailgating, generated over 5 million total views and was nominated for a James Beard Award in 2015.

[26] Tastemade debuted as one of Snapchat's new publishers on its Discover platform in August 2015, producing original food and travel content for the app on a daily basis.

[34] In 2024 Tastemade programming was nominated for two Daytime Emmy Awards, one for "Street Somm" and one for Sophia Roe as Best Culinary Host on "Counter Space.

[41] Tastemade's original programming has attracted sponsors including Constellation Brands,[42] Disney+,[43] Kellogg’s,[44] Hellmann’s,[45]  Heineken,[46] Scotch Brand,[47] Mars,[48] Grey Goose, Stella Artois, Chase, Kraft Foods, General Mills, Hyundai, American Express, Visa, San Pellegrino, Starbucks, Unilever, Realtor.com, and others.

The channel was first available on Samsung TV Plus, Redbox, VIZIO WatchFree+, and IMDb TV and featured shows like “Luke Nguyen’s Street Food Asia” and “Curtis Stone’s Field Trip.”[63] In 2022, Tastemade’s series, “A New Green Book” was announced as a part of YouTube Originals’ global slate of Black Voices Fund programming.

It built on a partnership formed between Tastemade and Constellation in recent years when the two collaborated on videos for social media to attract Generation Z and millennial consumers of drinking age.

[67] Later that year, Tastemade partnered with Pinterest to launch their first streaming show, “Deliciously Entertaining” — aimed at whetting the appetite of users to engage with the image-sharing social platform.

[69] Later that year,Tastemade acquired six lifestyle series starring celebrity chef Jamie Oliver for the U.S. through a partnership with Fremantle.

[71] Tastemade's other original programming includes the shows Thirsty For..., Alice in Paris, 8-Bit Cooking School, All the Pizza, One for the Road, Food Court, and Grand Opening—Bondi Harvest.