The Maître de Chai for Grey Goose is François Thibault, who developed the original recipe for the vodka in Cognac, France.

The company selected France due to the country's culinary history and it was to differentiate itself from other vodkas produced in Eastern Europe.

The company also developed its distinctive smoked glass bottle, featuring French geese in flight and delivered its product in wooden crates similar to wine.

[2][3][4] In 1998, the Beverage Testing Institute reviewed Grey Goose Vodka, which was the highest-scoring brand with a 96.

[7] In 2018, Grey Goose partnered with Jamie Foxx for a nine-part online series called Off Script.