Ehrenberg-Bass is an independent, non-profit research institute based at the University of South Australia in Adelaide.
[1] Previously named the Marketing Science Centre, it was elevated to institute status in 2005.
It is the first university institute devoted to marketing science[citation needed].
The Ehrenberg-Bass Institute has published several business books and an academic textbook.
[6] Some of the core research services offered by Ehrenberg-Bass are: The Institute Director Professor Byron Sharp co-hosted an advertising conference with Professor Yoram (Jerry) Wind from The Wharton School in the US in December 2008.