[3][4][5] (Ages stated are at the start of filming) First aired March 5, 2014 The season kicks off as the twelve finalists meet their mentors Anne Vyalitsyna, Lydia Hearst, and Naomi Campbell in Bryant Park, where they are divided into three teams of four.
After her team is revealed to be the winner of the campaign, Naomi becomes critical of the two models the losing mentors have chosen to send into the elimination room.
First aired March 12, 2014 Naomi attacks Anne and Lydia for choosing their only black models to be put on the chopping block after the racial controversy in the previous episode.
After the news are revealed the contestants are introduced to their client for the campaign, the CEO of lifestyle brand Alex and Ani, Giovanni Feroce.
The goal is to create a thirty-second viral video with a dance routine that will generate buzz towards the featured brand, Libeskind Berlin.
First aired April 9, 2014 Nigel Barker introduces the models to drag superstar RuPaul, who teaches the girls about gender role reversal.
First aired April 16, 2014 The models pose intimately with complete strangers, in a sexy lingerie campaign for Fleur du Mal.
In the end, only one will become a spokesperson and ambassador for Frédéric Fekkai's 2014 national ad campaign and win a coveted spread in the July issue of Elle.