Two years later, another of Julius Lighton's sons-in-law, Rudi Moser, joined him, and in 1949, they acquired a second small confectionery company, E. & H. Ihles, in another Melbourne suburb, Camberwell.

Three years later, after the phenomenal success of his confectionery companies, Sunrise purchased a larger factory in Greville Street, Prahran, Melbourne, to consolidate production.

Over the years, Sunrise Confectioners produced a multitude of confectionery including chocolate bullets, barley sugar, toasted marshmallows, hundreds & thousands, aniseed rings and more.

In June 1997, the emphasis shifted from Binka's to The Natural Confectionery Co. Due to successful advertising and marketing campaigns, increased distribution and a growing range of products, sales grew dramatically.

In 2008 Cadbury Schweppes introduced products under "The Natural Confectionery Company" brand in the United Kingdom and used advertisements that gave the sweets voices and often surreal catchphrases such as "Bring on the trumpets!"