Unlike other British children's comics, such as The Beano and The Dandy, the magazine does not exclusively feature humour strips.

It also features serialised adventure stories such as "The Lost Boy" and "Pirates of Pangaea", as well as humour strips such as Star Cat, Evil Emperor Penguin, "Looshkin" and "Bunny vs Monkey".

The magazine features text stories (such as extracts from books like Charlie Small and Julius Zebra) and puzzles (which are also present in both the modern Beano and The Dandy).

This makes The Phoenix more similar to the older Beano and Dandy than the modern ones as they once had a mixture of adventure and humour strips as well as text stories.

There is also a non-fiction strip called Corpse Talk where the creator Adam Murphy interviews famous dead persons about their life.