The two founding members, Bruce Carter and Danny Saville, previously played in the band Nylon Pylon, who were signed to London Records and supported The Music on their 2003 Tour.

The Whip debuted in 2006 with the single Frustration, a limited edition 7" issued by the British label Kids.

Tracks "Trash" and "Divebomb" featured on the Kitsune Maison Compilations 3 and 4 respectively,[3][4] whilst "Muzzle #1", appears in the soundtrack for FIFA 09, the video game by EA Sports.

[5] But it is "Trash" that has given the band its widest exposure to date, having been used in a national TV advertising campaign for Coors Light Beer, which debuted in 2009.

Following the release of their debut album founding member and keyboard player Danny Saville left the band to become Account Manager at GV Multi-Media.