Part of the Tata Group and started as a joint venture with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore,[5] and registered office in Hosur, Tamil Nadu.

In November 1986, Titan Company and Casio signed a MoU proposing to manufacture 2 million digital and analog-digital watches.

[15] In 1998, the company launched its watch and accessories brand, Fastrack, targeted at a younger audience in a bid to compete with Timex.

[17] In 2004, the company agreed with Moet Hennessy Louis Vuitton Group, to service the latter's range of watches in India through its customer care centres.

[23] In the same year, it changed its name to Titan Company Ltd.[24] In 2014, it entered into a joint venture with Montblanc to establish its retail stores in India.

[25] In 2016, Titan opened prescription lens manufacturing facilities in Noida, Kolkata, and Mumbai to improve its order processing time.

[27] In 2017, the company launched a fitness tracker, named Gesture Band under its youth accessories brand, Fastrack.

[21] In 2015, Titan entered a joint venture to sell products of the Swiss luxury brand Montblanc through its retail outlets.