The Topato Corporation (styled as TopatoCo) is a widely recognized online retailer of webcomics and related merchandise.
After Jeffrey Rowland[1] lost his job in 2004,[2] he started TopatoCo to help sell shirts, stickers, and other merchandise linked to his webcomics.
[2] Rowland later expanded the business to ship products ordered from friends' websites, who in 2007 moved their retailing to TopatoCo.
[2] The company has been described as "perhaps the largest and most recognizable E-tailer of webcomic merchandise" by Caleb Goellner in ComicsAlliance[2] and takes its name from the Topato Potato character in Rowland's Wigu Adventures.
[5] Some cartoonists involved from the early days of the company are Jonathan Rosenberg, Richard Stevens, John Allison and Meredith Gran.