[1][2] In February 2014, the site was re-branded as Ici TOU.TV as part of a plan to unify the CBC's French-language outlets around a single brand.

[3][4] In May 2018, it was announced that Bell Media, the National Film Board of Canada, TV5 Québec Canada, and V Media Group would contribute content to TOU.TV's premium Extra tier, as part of an effort to better compete with Netflix on the availability of Québécois and French-language content.

Bell Media left the partnership after the company's rival service, Crave, expanded into the French-language market.

While some can be watched for free with advertisement, those with the Extra label require a paid subscription to the service so that it can be accessed.

It was previously available as an app on LG and Samsung Smart TVs, Windows 8, Xbox 360 and Rogers Cable set top boxes.