He approached representatives of casinos in Atlantic City for sponsorship, and Trump offered to be the race's primary sponsor and Packer's business partner in the venture.

[2] Trump's lawyers subsequently sent a "cease and desist" letter to the organizers of a bike race held in Aspen, Colorado called the Tour de Rump.

Your use of that name and mark is likely to cause confusion and constitutes trademark infringement, unfair competition and false designation of origin, all in violation of applicable federal and state laws".

[3] The organizer Ron Krajian's lawyer responded by arguing that his race was a local and non-commercial event, and predated the Tour de Trump.

[4] Interviewed on NBC prior to the start of the 1989 race, Trump stated that "I would like to make this the equivalent of the Tour de France".

[7] The inaugural Tour de Trump started in Albany, New York, and consisted of 10 stages, totalling 837 miles (1,347 km), taking in five Eastern states.

[8] The route took the race south from Albany to Richmond, Virginia, and then across to Atlantic City, where it finished in front of Trump's casino.

[4] The race was met by anti-Trump protests in the first-stage finishing town of New Paltz, New York, where demonstrators held placards reading "Fight Trumpism", "Die Yuppie $cum", "The Art of the Deal = The Rich Get Richer" and "Trump = Lord of the Flies".

The 1989 race was won by the Norwegian rider Dag Otto Lauritzen of the American team 7-Eleven, although there was some controversy about the result as Belgian rider Eric Vanderaerden, who had won four stages and was expected to take the lead in the general classification in the final stage time trial in Atlantic City but took a wrong turn following a race motorbike.

[1][9] The Soviet rider Viatcheslav Ekimov, who took part as an amateur, won the first stage of the race (following a prologue time trial).

The event attracted well-known competitors, including Lance Armstrong and Greg LeMond, and was attended by high-profile European-based professional cycling teams.

DuPont itself was involved in a dispute about the anti-homosexual employment policies of the local government in Greenville, South Carolina, with the company insisting that the race organizers exclude the city from the route.

[19] During its six years as the Tour DuPont, the race was won by Dutch rider Erik Breukink, Greg LeMond, Raúl Alcalá, Russian Viatcheslav Ekimov, and twice by Lance Armstrong.

Armstrong finally won the overall classification of the Tour DuPont in 1995, when the race was held over 1,130 miles (1,820 km), despite losing more than two minutes to Ekimov on the final-stage time trial.

However, we need to focus more on strategic markets in other parts of the world, where a sustained annual program versus a two-week event can better leverage the DuPont brand equity for profitable growth".

[30] Historian Eric Reed notes that a DuPont marketing executive characterized the initial sponsorship as "a bargain", and that the company claimed that the American press clippings generated by the event weighed 29 pounds (13 kg).

He also states that despite having an estimated worldwide television audience of 200 million, "American fan enthusiasm and roadside spectator interest in the event failed to spike significantly".

[32][33] In 1994, the Tour DuPont included a stage that concluded with several laps of a circuit incorporating the cobbled climb of Libby Hill Park.