Beginning in the 1960s, it has been vigorously endorsed by the Mexican government, often heralded as "an industry without smokestacks," signifying its non-polluting and economically beneficial nature.
Second only to the United States in the Americas, Mexico's status as a premier tourist destination is underscored by its standing as the sixth-most visited country globally for tourism activities, as of 2017.
The country boasts a noteworthy array of UNESCO World Heritage Sites, encompassing ancient ruins, colonial cities, and natural reserves, alongside a plethora of modern public and private architectural marvels.
Mexico has attracted foreign visitors beginning in the early nineteenth century,[2] with its cultural festivals, colonial cities, nature reserves and the beach resorts.
Mexico's allure to tourists is largely attributed to its temperate climate and distinctive cultural amalgamation, blending European and Mesoamerican influences.
Additionally, brief spikes in visitor numbers occur in the weeks preceding Easter and Spring break, notably drawing college students from the United States to popular beach resort locales.
Noteworthy figures such as Alexander von Humboldt, Frannie Calderón de la Barca, John Lloyd Stephens, and Edward B. Tylor significantly contributed to the burgeoning interest in Mexico as a tourist destination through their writings and explorations.
His comprehensive observations on Mexico's geography, flora, and fauna captured the imagination of many prospective travelers, thus fostering an initial interest in the region.
"[5] With the 1910 centennial of Mexican independence, the government undertook an excavation and reconstruction of the Pyramid of the Sun at the huge archeological site of Teotihuacan, near Mexico City.
[8] In the 1920s and 30s, there was an "enormous vogue of things Mexico" in the United States, resulting in cultural exchanges, temporary and permanent art exhibitions, and patronage of Mexican artists, such as muralists Diego Rivera and José Clemente Orozco.
[10] Over the next few years, the industry stayed small because of the ongoing Great Depression, so the government focused its attention on research and was ready after World War II to welcome tourists who could no longer visit Europe instead.
Other beach resorts on the Pacific coast were also developed, including Mazatlan, Puerto Vallarta and on the Baja California peninsula at Cabo San Lucas.
Private philanthropy has played an important role in the preservation and restoration of a number of Mexican sites, most prominently by entrepreneur Carlos Slim, whose Foundation for the Historic Center of the City of Mexico (Fundación del Centro Histórico de la Ciudad de México) has made a significant difference in the historic core of the capital, including security concerns.
In recent years, with the drug war in Mexico, U.S. State Department travel advisories have alerted tourists to the dangers of certain areas of the country.
[18][19] The primary nations from which tourists embark on journeys to Mexico, manifesting a notable proportion of air arrivals, include the United States, Canada, and various European countries.
[21] In the early 20th century, the development of tourism may have increased a sense of national unity and pride among Mexicans because promoting the industry required them to celebrate the unique environment, history and culture that make the country a desirable place to visit.
[24] As ecotourism becomes more popular and more tourists seek out environmentally friendly experiences in nature, the Mexican government has formulated plans to create a more sustainable industry.
[24] However, creating these can come at the cost of native people's wellbeing, as it sometimes pushes them out of land they have lived off of for generations and eliminates resources previously shared by local communities.
Its diversity of European architectural styles is a focus of attraction for tourists, in particular the Metropolitan Cathedral, the Degollado Theatre and the Hospicio Cabañas which is a World Heritage Site and one of the oldest hospital complexes in Spanish America.
Other tourism activities include shopping at its world class shopping malls, or plazas, taking a tour to the surrounding areas such as the Huentitan Canyon, Tonalá, Tlaquepaque, Chapala or visiting nearby towns, which are well-connected by modern highways, such as Tequila, Puerto Vallarta or Mazamitla, depending upon whether visitors seek urban, coastal or rural getaways.
To the south of Cancun is the coastal strip called Riviera Maya which includes the beach town of Playa del Carmen and the ecological parks of Xcaret and Xel-Há.
Along the central and north Pacific coast, the biggest draws are beaches of Mazatlán city and the resort town of Puerto Vallarta.
The central and southern parts of Mexico was where a number of pre-Hispanic civilizations developed, the most prominent being the Aztec, Mayan, and the Olmec as well as Zapotec and Mixtec.
To the west, the state of Chiapas includes the temples and ruins of Palenque, the glyphs of the city of Yaxchilán, the painted walls of nearby Bonampak, and the remains of the fortress of Toniná.
In the state of Oaxaca along the Pacific coast are the ruins of Mitla, known as the "City of Death" and of Monte Albán, the remains of the once extensive Zapotec capital and religious center.
The Guelaguetza, an annual festival of music and dance by indigenous communities in Oaxaca gives reinforcement of local traditions and deliberately seeks tourists as attendees, staged now in an amphitheater.
Since the colonial era, the Roman Catholic Church established a number of festivals, both general and local, celebrating events on the liturgical calendar.
The larger city "carnavales" employ costumes, elected queens, and parades with floats, but Carnaval celebrations in smaller and rural areas vary widely depending on the level of European influence during Mexico's colonial period.
Border towns like Tijuana and Ciudad Juárez attracted Americans seeking affordable healthcare, especially for procedures such as dental work, cosmetic surgery, and prescription medications.
In recent years, Los Algodones, Baja California, a settlement of fewer than 6,000 people located on the US border near Yuma, Arizona, has become a major destination for Americans and Canadians seeking dental services.