John Rowe was chosen to run the El Cajon office as he already had a successful history in video games as executive vice-president of SNK's U.S division.

[5] In 1994, Tradewest was unsuccessfully sued by Philips Corporation and Lockheed Sanders for an alleged patent infringement in the art of an arcade video game.

Both the Corsicana, Texas, facility and a new R&D facility in San Diego (replacing the El Cajon location) remained open within Midway, who continued to employ Byron Cook (who became president of Midway Home Entertainment)[8] and John Rowe (who became vice-chairman and Director of Product Development).

Among its murals was an homage to the Tradewest company, depicting a photo of Billy Lee from Double Dragon and Zitz from Battletoads coming out of arcade machines.

15 years after the original American company was acquired and renamed, the Tradewest name was revived in Europe in 2009 by the former Midway UK and France publishing divisions following a management buyout.