The channel primarily broadcasts reruns of comedy, docusoaps and reality shows, with a recent strong primetime focus on live sports.
The channel was originally launched on December 14, 1990 as Court TV, a network that focused on crime-themed programs such as true crime documentary series, legal dramas, and coverage of prominent criminal cases.
Time Warner subsequently bought out Liberty's share in 2006 for $735 million, and brought the channel under the Turner Broadcasting System.
In 2008, the channel relaunched as TruTV, changing its focus to action-oriented docusoaps and "caught on camera" programs, which it marketed as "actuality" television.
In 1997, Time Warner acquired ALM to gain ownership of its stake in Court TV;[5] it subsequently sold its publications to a private equity fund in 1998.
That same year, Court TV began running several original and acquired programs in prime time, such as Homicide: Life on the Street, Cops, and Forensic Files.
In 2001, Court TV purchased The Smoking Gun, a website that focuses on legal items such as mug shots and other public documents pertaining to famous individuals and cases.
Daytime trial coverage was branded as Court TV News, while other dayparts—promoted under the tagline "Seriously Entertaining"—focused on reality shows dealing with crime-related topics.
[8][9] In May 2006, Time Warner acquired Liberty Media's stake in Court TV for $735 million, valuing the channel at $1.5 billion.
The channel was integrated into Time Warner's Turner Broadcasting unit; executives indicated that Court TV planned to maintain its existing format, and did not rule out creating synergies with CNN for their legal coverage.
[10][11] In 2007, the channel premiered its first original scripted series, 'Til Death Do Us Part—an anthology of crime re-enactments hosted by filmmaker John Waters.
In April 2014, the network announced that it would undergo a brand repositioning for the 2014–15 television season aimed towards "funseekers", with a focus on comedy-oriented docusoaps, semi-scripted series, sketch comedies and reality competitions.
[25][26][27] Building upon the success of Impractical Jokers (which Linn compared to a "canary in the coal mine" due to its contrasting premise to other truTV programs at the time) and The Carbonaro Effect, the network greenlit a number of new series as part of the re-launch, including Barmageddon, the "reality musical" Branson Famous, Fake Off, Hack My Life, and Kart Life.
[25][26][27] Since the repositioning, TruTV has also parodied its temporary prominence during the NCAA tournament with various advertising campaigns, seeking to promote the channel and its programming to the expanded audience.
Of the former, Puja Vohra, Senior vice president of marketing and digital, explained that the campaign was intended to portray the network's brand as being "fun" and "self-aware".
This will include alternate broadcasts of sporting events carried by its sister networks, as well as new studio shows, and sports-related documentaries and films.
The division's vice president Luis Silberwasser stated that the block would give TNT Sports a more "consistent" and "comprehensive" presence on its networks.
As part of these changes, the channel's last original non-sports series, Impractical Jokers, would also move permanently to TBS beginning that summer (after having recently simulcast new episodes with TruTV).
[18] Presently, TruTV airs a mix of original comedy-genre reality and lifestyle series (such as Impractical Jokers, The Carbonaro Effect, and Adam Ruins Everything), as well as acquired sitcoms (such as American Dad!
On March 15, 2011, TruTV began airing live sports programming for the first time with its telecasts of the 2011 NCAA Division I men's basketball tournament.
[34][35] In May 2016, TruTV broadcast the opening rounds of the inaugural NCAA Beach Volleyball Championship; Turner would also televise the event in 2017.
TruTV first simulcast TBS's coverage of the 2023 National League Division Series, then provided the alternate broadcast Pelotoros during the NLCS, which was hosted by Alanna Rizzo and featured a panel of Hispanic and Latin American MLB players.
[40] In November 2023, TruTV began airing the Hall of Fame Series, an early-season college basketball showcase in Las Vegas.
TruTV also airs the NBA TV program #Handles and a weekly House of Highlights television series hosted by "The Broadcast Boys".
Online coverage of current trials later moved to CNN.com's "Crime" section and production of the block was eventually taken over by sister network HLN.