The company started in 1997 as Unified Gamers Online, billed in directories as a "hand-picked network of professionally managed gaming sites and services.

"[1][better source needed] In 1997, founder Chris Sherman hired Ken Margolis Associates to manage sales and marketing to the Game Industry.

The company streamed various forms of media entertainment on its website as well as offering articles on topics of interest to its target audience.

[7] On July 24, 2007 it was announced that Hearst Corporation would acquire UGO Entertainment to expand its interactive media division.

Later in 2012, UGO.com relaunched as a self-described "pop culture comedy site",[10] which focused on producing original videos about movies, comics and videogames with a humorous tone.