Unicorn trend

Some examples of consumer products that are commonly decorated in this style are phone cases, clothing, water bottles, tote bags, makeup and food.

Since the ancient Greeks, the unicorn was pictured in the mythology as an elegant beast similar to a white horse with a long and spiraling horn projecting from its forehead.

The unicorn briefly appears even in the Old Testament of the Bible under the name of re’em (also reem, Hebrew: רְאֵם), making its way in the Western art and culture during the Medieval and Renaissance Ages.

[3] Over time the unicorn was re-imagined as a toy, characterised by pastel bright colours and sparkly eyes that were popular among young girls during the 1980s.

The physical perception of the unicorn has evolved during the years from a white, pure and elegant horse (as portrayed for example in the film Harry Potter and the Philosopher's Stone) to the sparkly and colorful creatures of the media franchise My Little Pony.

There are books, blogs, YouTube videos, and websites dedicated to the reproduction and the purchase of sparkly and colorful ingredients and meals.

Many different types of food were adapted to the unicorn style: biscuits, yogurt bowls, cakes fudges, milkshakes, cupcakes, ice-creams, marshmallows, meringues, banana breads, doughs, popcorn, sushi, noodles, soups, sandwiches, grilled cheese, pizza.

[citation needed] In 2014, the hair colorist and youtuber, Guy Tang, shared a series of photos on Instagram with a unicorn-colored hairstyle, that made him popular worldwide.

In 2018, Paris Hilton launched a skincare line, starting with the release of a limited edition rose water named "Unicorn Mist".

[9] In 2019, during the National Unicorn Day (celebrated on April 9 in the U.S.), Paris Hilton announced on social media the re-release of the sold-out product.

Materials such as sheer fabrics and fake fur started to be used more frequently associated with rainbow or pastel colors and unicorn images.

In 2016, actress Margot Robbie wore an Alexander McQueen gown adorned with a gold sequin unicorn to the premiere of the film Suicide Squad.

During the 2018, Paris Fashion Week, American designer Thom Browne ended his show with a model walking out on the runway having a unicorn on leash.