Ursus Breweries

The company is based in Bucharest and owns 3 breweries in Timișoara, Buzău and Brașov as well as a craft mini-brewery in Cluj-Napoca and employs around 1,400 people.

In 1868, the new manager of the estate, the Catholic Study Fund, leased the Monastery Brewery to the highest bidder, who turned out to be Elek Sigmond, a miller and distiller, and Domokos Biasini, owner of hotels, restaurants, and the former Transylvanian express carriage service.

The new entrepreneurs promised to build a modern beer hall and improve transportation from the city center with omnibus services.

The 1894 Cluj guide published by the Transylvanian Carpathian Association mentioned the Sigmond Brewery among the city’s notable spots, frequently visited by locals.

His son, Frigyes, born in 1816, continued his father’s trade, learning the techniques of finer wool weaving in Vienna and Brno.

On May 23, 1899, the court registered Czell Frigyes and Sons’ brewery branch, marking the beginning of modern industrial beer production in Cluj.

The local newspaper Magyar Polgár published an advertisement from Czell Frigyes and Sons on April 27, 1901, announcing the reopening of their beer hall at the Monastery Brewery.

Between 1918 and 1924, nearly 190,000 officials, teachers, and clerks fled to Hungary, becoming the so-called “wagon dwellers.” Romanian workers and consumers soon dominated the local market.

"Even the old establishment was known and loved by everyone: locals and visitors alike, and it was almost proverbial that the best beer could be found here, one that was as good as milk... – informed the public in a paid advertisement in the city’s theater magazine.

Furthermore, beer consumption in the country had fallen by fifty percent due to financial difficulties compared to the previous period.

The main shareholder, the Brașov General Savings Bank, which also provided overdraft loans, did not want to further increase its losses and decided to sell.

Manufacturers tried to encourage the remaining citizens with incomes to drink beer through price cuts, production restrictions, and promotional campaigns.

On the platform of the middle truck, a tavern was set up, where girls and boys in festive attire sat around tables with beer pitchers, while a gypsy band played in the corner, naturally.

The return of Northern Transylvania and Székely Land, the introduction of Hungarian administration, the government’s economic development measures, new market opportunities, and, not least, the wartime boom reversed the trend.

According to the Transylvanian volume of the Christian Hungarian Public Almanac, published in 1941, Ursus United Cluj and Turda Breweries Inc. produced 32,000 hectoliters that year, which was half of its capacity.

The first Soviet units arrived in the treasure city at dawn on October 11, followed by nearly six months of military administration, after which Romania reoccupied the area.

In 2004, SABMiller plc (formerly named South African Breweries) acquired the majority stake of Aurora Brasov, a company that merged in the same year with Romania Beer Company S.A. A year later, in 2005, the new name of SABMiller's operations in Romania became Ursus Breweries.

[1] On the 31st of March, 2017 Asahi Group Holdings Ltd. had completed the purchase of Ursus Breweries in a transaction that included the former SABMiller Central and Eastern European businesses and brands.

Kolozsi-Monostori_Ursus-sör
Cluj-Napoca Brewery
Ursus (beer)