[citation needed] The station is transmitted from the High Hunsley transmitter on the Yorkshire Wolds, near North Cave, sharing the 200 ft tower with Capital Yorkshire and BBC Radio Humberside, as well as on the Bauer Humberside DAB multiplex from three transmitters, located at nearby Cave Wold, Buckton Barn near Bridlington and Grimsby town centre.

It is also streamed over the Internet via Viking FM's website, making it accessible to listeners from across the United Kingdom.

Viking was the first commercial radio station in the UK to introduce split programming, doing so to broadcast rugby league commentary on Sunday afternoons without interrupting The Network Chart Show.

In August 2019, Bauer announced Viking FM would cease broadcasting from its Hull studios and co-locate with sister station Hallam FM in Sheffield from Wednesday 2 October 2019 but that it would maintain a local presence in the form of local news, advertising and charity staff.

[citation needed] On 10 January 2024, station owners Bauer announced Viking FM would be rebranded as Hits Radio East Yorkshire & North Lincolnshire from 17 April 2024, as part of a network-wide relaunch involving 17 local radio stations in England and Wales.

[7][8] Local programming is currently produced and broadcast from Bauer's Leeds studios, weekdays 6-10am for The Hits Radio Breakfast Show With Alex & Nicola.

Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside traffic bulletins.